Frozen Rotors New Website Launched!

We’re excited to announce the relaunch of our client, Frozen Rotors, featuring a new website design!  Frozen Rotors cryogenically freezes brake pads and brake rotors for customers all over the world.  Some of the main issues Frozen Rotors had with their current site follow:

  • Current website lacked visual presence.  Needed to be more current.
  • Current e-commerce system was old and clunky.
  • Needed to be able to manage pricing of their product database more efficiently (over 9,000 products).
  • Need to be able to manage their vehicle database (over 3,500 vehicles).
  • Need a easy search tool for customers to find their products.
  • Site needs to be much more user friendly.
  • Check out process needs to be more efficient.
  • Cart page needs to quote shipping.

We tackled the list of problems above with a new website design, a new e-commerce system, and a custom integrated vehicle module which allows Frozen Rotors to manage their vehicle database.

Before Redesign:

After Redesign:

For more details on technologies and more screen shots, check out the Frozen Rotors Case Study in the Portfolio section!

Chris - Chris is owner and operator of eSolutions Web Services specializing in e-commerce, business consulting and online marketing strategies.

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